Simple Insurance Co Website Redesign | Homepage & WordPress Migration

Project Overview

Simple Insurance Co underwent a change in ownership, creating the need for a refreshed online presence that better reflected the new direction of the business. The existing website lacked consistency and usability, making it difficult for visitors to navigate and engage with the brand.

Splashed Graphix redesigned the homepage and improved the overall structure, giving the business a more modern, cohesive, and user-friendly experience that aligns with its updated brand and goals.

Technologies & Tools

HTML5 | CSS3 / SASS | JavaScript | Managed WordPress | GoDaddy

Our Role

Redesigned the homepage to better reflect the company’s new brand direction and improve user experience
Unified inconsistent design elements into a clean, cohesive visual system
Managed domain transfer and hosting transition for improved stability and control
Led a seamless WordPress migration with minimal disruption to the live site
Improved mobile usability, performance, and overall accessibility
Ensured the website supports ongoing marketing and future growth

Key Front-End Decisions

Focused on a homepage redesign to deliver immediate visual and usability improvements
Implemented a mobile-first approach to improve accessibility across all devices
Simplified layout and structure to make content easier to read and navigate
Established a consistent design system to improve brand clarity and professionalism
Structured content and calls-to-action to better guide users toward inquiries
Optimized assets and code to improve performance and load times
Built within WordPress for easier updates and long-term maintainability

Before

After

Challenges & Solutions

Challenge: The website was tied to a previous provider, limiting control, updates, and long-term flexibility.

Solution: Splashed Graphix successfully transferred the domain and migrated the site to GoDaddy Managed WordPress, giving the business a more stable and manageable platform.

Challenge: The existing website had inconsistent design and structure due to multiple developers.

Solution: A clean, unified design system was implemented to improve visual consistency, usability, and overall brand perception.

Results

The updated website provides a more modern, cohesive online presence that aligns with the company’s new direction while improving usability and user engagement.

Strengthened brand perception with a consistent, modern design
Improved mobile usability and accessibility across devices
Provided a more stable hosting environment with easier management
Created a stronger foundation for ongoing marketing and growth
Improved user flow to better support lead generation